 | | Clear is the smarter way forward for airport security. |  |
Verified Identity Pass was started in 2003 with a simple idea: In the post 9-11 era we had to take new measures to protect ourselves yet not destroy our way of life by strangling the free flow of people and commerce. Somehow, we had to find common sense solutions to security bottlenecks that make everyone a suspect. To be blunt, that meant we needed a fair, sensible way not to treat everyone the same when it comes to terrorism protection.
Today's airport security, like the security at other public places, is marked by greater scrutiny but less efficiency. That's why Verified ID created Clear® , the first branded consumer product in what we call the voluntary identity credentialing industry. Clear is the smarter way forward for airport security, shifting limited security resources away from lower-risk candidates. It's basic risk management: someone who is pre-screened is less likely to be a threat than someone who isn't. That's the simple premise behind Clear. By participating in the government's Registered Traveler Program at airports Clear Members will spend less time in security lines.And, Clear is interoperable with other registered traveler programs so Members are able to use their cards at any registered traveler airport, even those with programs run by competing service providers.
Verified ID has done the planning, the market research, the product development, the technical development, and the policy and legal research that give it unique expertise in all of the aspects of a voluntary, self-credentialing, private sector service.
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